Profile

This is me

I'm a creative strategist & energetic motivator.

I'm determined in my approach but always lead with curiosity, humor and inclusivity. Outside of the 9-5 grind I recharge my artistic reserves with...

Thrifting, estate sales are my weakness!
DIY projects, they are endless!
Art exhibits & live music, letting others inspire me to create even more!
HITT workouts & nature walks, strong body always equals strong mind!

Expertise

Photo & Video Art Direction, Set Design, Branding,

Prop Development, Interior Design, Project Management, Trend Analyst, Creative Mentorship

Tools

Creative House Software Expertise in Frame.io & Capture One

Visual Creations with

Adobe Creative Suite

3D Interior Design with SketchUp

Project Management Tracking with Jira & Workfront

Organization Queen with

Trello & Lucidchart

E-commerce Studio Production Workflow with Creative Force & ShotFlow

Experience

Chewy

2020 - NOW

Head of Art & Styling, Studio

Oversaw an in-house team comprising art directors, set decorators, prop stylists, food stylists, wardrobe stylists, set builders, and art coordinators. Spearheaded process enhancement initiatives, fostered organizational efficiency, and championed continuous professional growth among team members. Pioneered the development and enforcement of brand guidelines and creative standards, facilitating the creation of compelling lifestyle photography and video content for PDP, editorial, and marketing communications.

Hayneedle

2017 - 2020

Art & Style Manager

2014 - 2015

Buyer

Cultivated and unified a team of stylists and assistant stylists while overseeing creative and photo art direction. Developed all mood boards and creative decks for campaign, social and video shoots to convey trend, styling, and composition.
Improved styling process efficiencies for both product and campaign shoots to lead to increased photo production of 25% year over year.

Urban Outfitters

2015 - 2017

Brand Manager

2011 - 2014

Buying Coordinator

Transformed an underperforming team of 4 department managers and 20 associates. Created a cohesive brand message for the store environment while implementing the floor set process through detailed mapping, refined style guides and through timelines.

Built a top 5 team within the company for shrink and increased sales growth by 18% year over year.