Profile
This is me
I'm a creative strategist & energetic motivator.
I'm determined in my approach but always lead with curiosity, humor and inclusivity. Outside of the 9-5 grind I recharge my artistic reserves with...
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Thrifting, estate sales are my weakness!
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DIY projects, they are endless!
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Art exhibits & live music, letting others inspire me to create even more!
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HITT workouts & nature walks, strong body always equals strong mind!
Expertise
Photo & Video Art Direction, Set Design, Branding,
Prop Development, Interior Design, Project Management, Trend Analyst, Creative Mentorship
Tools
Creative House Software Expertise in Frame.io & Capture One
Visual Creations with
Adobe Creative Suite
3D Interior Design with SketchUp
Project Management Tracking with Jira & Workfront
Organization Queen with
Trello & Lucidchart
E-commerce Studio Production Workflow with Creative Force & ShotFlow
Experience
Chewy
2020 - NOW
Head of Art & Styling, Studio
Oversaw an in-house team comprising art directors, set decorators, prop stylists, food stylists, wardrobe stylists, set builders, and art coordinators. Spearheaded process enhancement initiatives, fostered organizational efficiency, and championed continuous professional growth among team members. Pioneered the development and enforcement of brand guidelines and creative standards, facilitating the creation of compelling lifestyle photography and video content for PDP, editorial, and marketing communications.
Hayneedle
2017 - 2020
Art & Style Manager
2014 - 2015
Buyer
Cultivated and unified a team of stylists and assistant stylists while overseeing creative and photo art direction. Developed all mood boards and creative decks for campaign, social and video shoots to convey trend, styling, and composition.
Improved styling process efficiencies for both product and campaign shoots to lead to increased photo production of 25% year over year.
Urban Outfitters
2015 - 2017
Brand Manager
2011 - 2014
Buying Coordinator
Transformed an underperforming team of 4 department managers and 20 associates. Created a cohesive brand message for the store environment while implementing the floor set process through detailed mapping, refined style guides and through timelines.
Built a top 5 team within the company for shrink and increased sales growth by 18% year over year.